Paul Gillin's Blog - Social Media and the Open Enterprise
Wednesday, February 15, 2006
  Sometimes you shouldn't blog
Michael Schrage, who's one of my favorite tech columnists, has a column in CIO Magazine this week called Think Before you Blog. It makes an excellent point: that blogging by itself doesn't necessarily enhance your image and can actually make you look bad. That's why you have to think before you get online and start spouting.

A friend recently told me about an executive she knew who decided to get into blogging. He set up a blog on the company site and began raining invective on competitors and other players in his industry. He'd been told that bloggers were supposed to be controversial, but he apparently didn't distinguish between being controversial and being an jerk. His blog was so obnoxious that it became a joke and an embarrassment inside the company. No one wanted to be around him. Only he thought he was doing the company a favor. The company didn't. He was fired last December.

Blogging is about having something to say, not about insulting people.
 
Comments: Post a Comment



Links to this post:

Create a Link



<< Home
How social media and open computing are changing the business world.

My Photo
Name: Paul Gillin
Location: Framingham, Massachusetts, United States

Paul is a writer and media consultant specializing in information technology topics.

Subscribe:


Order my new book here. Best price plus free shipping in the U.S.



The draft chapters are now available in wiki format for you to read, comment upon and revise. Or download the draft in Word format.



Paul Gillin Communications
I'm a writer, speaker and new media consultant. Learn more.




See my

Get my weekly social media newsletter!

Email
First Name
Last Name
Please fill all fields


View the newsletter archive.

View Paul Gillin's profile on LinkedIn

2RSS.com :: RSS directory
Blog Directory & Search engine Blog Directory


    follow me on Twitter

    Profile for PnD
    Add to Technorati Favorites
    Stats by: