Paul Gillin's Blog - Social Media and the Open Enterprise
Friday, April 28, 2006
  Kahn: podcasters can re-invigorate broadcasting

Final comments from Tony Kahn's talk. Emphasis added:

''People sometimes ask us how they can use podcasting to get into radio broadcasting. My advice is 'don’t.' Traditional radio is struggling with how to hold on to its assets. It doesn’t have a disposition to take in a new voice or style. To the extent that you have this conversation with your audience, do that, enjoy the process and let it be as much fun as possible. And then let broadcasting come to you. As a broadcaster, I’m starting to make calls to podcasters to have them come into the fold because we need new blood. Podcasters are doing things that broadcasting stopped doing long ago.''

 
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Name: Paul Gillin
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