Friday, October 06, 2006
P&G CEO to Marketers: Let Go
When the head of the world's largest consumer products company tells marketers to "let go" of their brands and give in to consumer "pull" over marketing "push," people should sit up and take notice. That's exactly what Procter & Gamble CEO A.G. Lafley told the Association of National Advertisers conference. Read about it at AdAge.com. Lafley cited consumer-generated media as a major factor in market changes that are putting consumers back in control. The time has arrived to play by their rules. There is an opportunity, if marketers can stop talking and start listening, to become the principal channel by which their companies learn what consumers want.
¶ 12:30 PM 
When the head of the world's largest consumer products company tells marketers to "let go" of their brands and give in to consumer "pull" over marketing "push," people should sit up and take notice. That's exactly what Procter & Gamble CEO A.G. Lafley told the Association of National Advertisers conference. Read about it at AdAge.com. Lafley cited consumer-generated media as a major factor in market changes that are putting consumers back in control. The time has arrived to play by their rules. There is an opportunity, if marketers can stop talking and start listening, to become the principal channel by which their companies learn what consumers want.
¶ 12:30 PM
