Murdoch sees media power fading Rupert Murdoch on the new world:

"It's so pluralistic. We all have less power, much less."

"Government now has to be much more open" because of the Web.

On what media should do: "We just have to let this go. We can't reverse it."

He advised media organizations to look at social media as an opportunity, though he wasn't specific about how to do that. I don't think many media organizations will ever see this as an opportunity.

This is an interesting article because of the blunt language it attributes to Murdoch: media power is sliding away and it isn't coming back. Get used to it.

Labels: mainstream_media, social_media influence

  ¶ 8:13 AM