Miller's Brew Blog covers the competition I came across the Miller Brew Blog for the first time today, although it's been up since early this year. While my first reaction was that it's a lot of dry press releases and reprints from Miller's corporate magazine (and a lot of it reads that way), the about page revealed that it's written by a veteran advertising reporter and is intended to be a roundup of news and commentary about the brewing industry.

On that point, the Brew Blog succeeds. A lot of the content is about Miller's competition and the changes going on in the overall industry. There's a lot about arch-rival Annheuser-Busch, for example. What's missing is commentary. While the blog succeeds in talking openly about issues that aren't usually discussed in corporate communications, it fails to deliver much spirit, attitude or even a distinctive personality.

Labels: blogging, businessblog, corporate

  ¶ 6:10 AM