Friday, May 09, 2008
Daily Reading 05/09/2008
Army reacts to shoddy barracks
A video posted on YouTube spurs the US Army to award $250 million to clean up the filthy barracks. Citizen journalism in action?
Forrester: B-to-b marketers fail community marketing test
Companies that delegate community engagement to their marketing and PR departments are setting themselves up for failure. They need to involve people at all levels of the organization. Unfortunately, the recipe-for-failure model appears to be the more popular one at the moment.
