How to deal with blogger negativity This week in the the Tech PR War Stories podcast, David Strom and I discuss negativity in the blogosphere. The risk of blogger attacks is one of the biggest reasons companies avoid social media, but we argue that fears are overblown. Sure, you need a thick skin to invite customer feedback. But companies with good products and happy customers aren’t likely to be hurt by one bad seed.

Learn more at TechPRWarStories.com.

Labels: blogswarm, crisis, negativity, PR, socialmedia

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  Blog swarm engulfing AT&T; how will it respond? A blog swarm is developing at this very moment over AT&T's boneheaded decision to charge a California couple for a satellite dish they failed to remove from their home as they were fleeing the wildfires in California. Consumerist picked up the story, and it's been viewed more than 11,000 times at this writing. There are already over 600 diggs, just within the first couple of hours. You can see the video from a local news station here.

Consumerist visitors are already using the incident to tee off on the much-hated cable companies. But that's old news. What will be interesting is to watch AT&T's reaction as this hits the national media. If it's smart, AT&T will fall on its sword, apologize profusely and not only forgive the debt but set the couple up with a new satellite dish and maybe a couple years’ worth of service to boot. There's no doubt people in AT&T PR are already aware of this story. Are they scrambling to respond or are they frozen by approvals and indecision? Keep an eye on Consumerist to see how this plays out.

Thanks to Dianna Huff for the tip.

Update 10/27/07: ZDNet blogger Russell Shaw posts a comment from a Dish Network spokeswoman saying the whole thing is a mistake and the California couple won't be charged for the dish. AT&T also responded to Consumerist. It'll be interesting to see if this story just goes away now. It's up to over 1,900 diggs.

Labels: blogculture, blogswarm, transparency

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